One of the traditional ways of getting media coverage is to distribute a press release and hope for the best. This can work, though it's generally more effective if a skilled media relations firm is involved. Nowadays it's easy to build awareness for your message through social marketing. And yet, many people may assume this simply means posting their press release on Facebook. Consider one extra step.
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Have you noticed what we've noticed? More and more media sites are using polls to engage readers and viewers. Facebook now offers users the opportunity to ask a "question" as part of their status. Friends can respond to the poll and share it with their friends. CNN uses polls as part of its coverage of an event or topic, like this one. While not scientific, these kinds of polls do provide some further reflection on the part of the community that's viewing a story. With that in mind, here's a quick poll of our own. Please let us know what you think. Thanks! The battle over the budget in Washington has been an interesting case study for how groups try to control the message. Sure, it's political and both sides will have supporters claiming victory.
But, when you get past the partisan talking heads, the side most often seen as having won the battle is the one who has done the best job in setting the right expectations for the media. It's an important point to keep in mind on your next public relations or media relations challenge. |
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March 2019
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